YELLOWCAKE

Saturday, March 3, 2012

Behind the scenes for Paperdolls Have Sherbet Dreams!

Yesterday was the photo-shoot for the latest Yellowcake collection 'Paperdolls Have Sherbet Dreams'. The morning started at 7am, when I threw myself out of bed to begin ripping hundreds and hundreds of pages out of a collection of old journals and visual diaries that I have been semi-obsessively compiling over the years. The aim for the morning was to create a paper wonderland. As the collection is based on the work of Mel Stringer, I have spent months looking at her work - trying to capture the essence of her unique aesthetic within my clothing designs. Along the way I have inevitably gained a small insight into how her own artistic process works, hungrily looking at pictures of her beautifully illustrated moleskine notebooks.

So when it came to designing the shoot, I really wanted to capture the vibe that comes through in her notebooks. I wanted to represent the idea that so much is written down, documented, and created in the pursuit of a few polished, final products. The appeal of this idea was strengthened by the fact that I too looooove to journal! Making mood diaries and documenting the various stages of my thought process is crucial to my collections feeling fully realised. The only negative of this process however, is that I have ended up with a massive collection of scribbled in notebooks. These notebooks have lined my workspace for months, and are constantly multiplying as I complete new ones.

So, when thinking of the idea to create a papery kingdom it seemed only right to put these many many notebooks to use and create an all-powerful paper installation! It took a few solid hours to complete, but the effect was well worth it. During the shoot, the model looked as though she was emerging out of an idea! I LOVED THE RESULT! And of course cannot wait to see Andrea Jankovic's photos. I look forward to sharing them with you soon! xo

Tuesday, February 21, 2012

New Collection Based on the work of Mel Stringer

You may have seen Mel Stringer's delightful drawings gracing the pages of periodicals such as Frankie Magazine or Rave. Her unique style has made a solid fan out of me for many moons, and so when I was thinking of what to base my latest collection on, her work pretty much karate chopped me in the face and yelled "i will be the perfect inspiration!".

During my stay in America over the summer I frantically sketched designs and ideas to try and come up with a collection that did Mel's work justice. I bought dreamy pastel fabrics in New York, pom pom strands in San Francisco, and completed my mood boards in a toasty hostel in Cuba. Now, upon finally returning to Brisbane, I have not stopped sewing! And so the collection is on its way to completion and I can't wait to share it with you all. EXCITE!! xo